There was a blind man sitting on the sidewalk, with a cap at his feet and a piece of wood, written with white chalk, he said:
"PLEASE HELP ME, I AM BLIND".
A creative ad that went before him, he stopped and watched a few coins in the hat.
Without asking permission took the sign, turned it around, took a piece of chalk and wrote another announcement.
He put the piece of wood on the feet and went blind.
Afternoon creative again passed the blind beggar, his hat was full of bills and coins.
The blind man recognized his footsteps and asked if it was he, who re wrote their poster and above all, what he had written.
The publicist replied:
"Nothing that is not as true as your property, but in different words."
He smiled and moved on.
The blind man never knew but his new sign read:
"TODAY IS SPRING AND I CAN NOT SEE"
Changing our strategy when we miss something, and you can see that it is better that way.